It's not the volume of data, but the quality of the data.

It's not the volume of data, but the quality of the data.

It's not the volume of data, but the quality of the data.

As data management becomes more advanced, it is becoming increasingly important for companies as it has become an element of analysis for decision making in marketing, product development, finance, among other areas, and provides complete information in real time. Data collection brings numerous benefits to companies as well as providing a competitive advantage in the marketplace. Companies that do not harness the value of data run the risk of being left behind.

Data is the driving force behind customer relationships, sales strategy and all marketing projects. Investing in data management solutions is a natural for many companies. However, data quality remains a priority. For data to be beneficial, it must be of high quality. The better the quality of the data, the more you can get out of it. If we base decisions on quantitative data and not on qualitative data, it is likely that decisions will be made in the wrong way.

Data quality is at the heart of business issues. The qualification process must start as soon as data is integrated into the business. This is a major challenge when we know that once stored, cross-referenced and analysed, qualified data brings high added value at all levels of the company.

New technologies are increasing the importance of data and its quality. Technologies such as artificial intelligence and automation have enormous potential, but the success of these technologies is highly dependent on the quality of the data. For example, machine learning requires large volumes of accurate data. The more good data an algorithm has, the faster it can produce results, and the better those results will be. Data is increasingly becoming an integral part of business operations. Instead of treating data as separate from other functions, companies are integrating it into all of their tasks. This increased integration means that the quality of data can have an impact on many aspects of a business, from marketing to sales to strategy and management. Good data management is crucial to keep up with the competition and seize opportunities. High quality data can also provide concrete benefits to businesses. However, data quality is also critical due to compliance issues. As data regulations continue to evolve, it is increasingly important for companies to manage their data properly.

Los datos se están convirtiendo cada vez más en parte integral de las operaciones de los negocios. En lugar de tratar los datos como algo independiente de otras funciones, las empresas los integran en todas sus tareas. Esta mayor integración significa que la calidad de los datos puede tener un impacto en muchos aspectos de un negocio, desde el marketing hasta las ventas pasando por la estrategia y la gestión.

La buena gestión de los datos es crucial para mantenerse a la altura de la competencia y aprovechar las oportunidades. Los datos de alta calidad también pueden proporcionar beneficios concretos a las empresas. Sin embargo, la calidad de los datos también es crítica debido a los problemas relacionados con el cumplimiento. A medida que las regulaciones relativas a los datos continúan evolucionando, es cada vez más importante que las empresas gestionen sus datos adecuadamente.