Generative AI: How images and text are created with artificial intelligence

Generative artificial intelligence (AI) has burst into multiple sectors, from art and marketing to education and software development. Its ability to create images, text, music or code from simple written instructions is transforming the way we work, communicate and innovate. But how does this technology really work, and what can we expect from it in the coming years?

Qaleon generative AI

What is generative AI?

Generative AI is a branch of artificial intelligence that focuses on creating new and original content. Unlike other forms of AI that are limited to analyzing data or making decisions, generative models such as ChatGPT or DALL-E are capable of producing content that previously only humans could create.

How do you convert text to images?

The process begins with what is known as a prompt, which is nothing more than an instruction in natural language. For example: "a futuristic city at sunset with flying cars". This text is processed by a model trained with millions of images and descriptions, which learns to associate words with visual patterns.

The AI then uses techniques such as neural networks and diffusion models to "imagine" an image that matches the description. These models do not copy or search a database; they generate new visual compositions from scratch, pixel by pixel, based on the relationships they have learned between words and images.

And how does it generate texts?

In the case of text, models such as chatGPT work by predicting the next most likely word from the previous ones. Thanks to massive training with books, articles, dialogues and all kinds of text, the AI learns to construct coherent, structured and contextually relevant sentences.

You can ask him/her to write a professional email, a poem, a summary of a technical document or even the script of a video. The clearer and more specific the prompt, the better the result.

How will generative AI improve in the future?

While generative AI is already impressive, its evolution is just beginning. Here are some of the improvements we will see in the coming years:

  • Greater accuracy and realism: The generated images and texts will be even more detailed, natural and difficult to distinguish from those created by humans.
  • Advanced multimodality: Models will be able to understand and combine text, image, audio and video at the same time, facilitating complex tasks such as interactive content creation or automatic video editing.
  • More creative control: Users will be able to more easily guide the results, with tools to fine-tune styles, tones or formats.
  • Customized practical applications: From automated curricula to product designs or educational content tailored to each student.

Conclusion

Generative AI is ushering in a new era of assisted creativity. Knowing how it works and how to take advantage of it can make a big difference, both for professionals and companies. Far from replacing human talent, its greatest potential lies in empowering it, facilitating repetitive tasks and unlocking new forms of expression.

For this reason, at Qaleonwe are committed to technological progress in order to revolutionize the industry and care for the environment through sustainability. That is why we have developed SineQia® an innovative 360 platform that provides real-time tracking of key KPIs and metrics related to business sustainability.

With SineQia® you can make informed decisions based on accurate data, optimize your processes and meet sustainability goals efficiently and transparently.

Omnibus: Challenge or opportunity for simplification and business competitiveness in the reporting environment?

In the complex European regulatory landscape, where sustainability, transparency and efficiency are competing for the limelight, the Omnibus package package emerges as a key piece of the puzzle.

Its name may sound technical, even bureaucratic, but behind it lies a profound transformation of the corporate reporting system in the European Union. And the key question is: are we facing a new regulatory labyrinth or a historic opportunity to simplify and boost competitiveness for companies?

The so-called "Omnibus package" is a European Commission initiative that seeks to harmonize, simplify and digitize reporting requirements for companies within the single market.

It covers various regulatory reforms aimed at reducing the administrative burden, improving data interoperability and facilitating compliance with obligations, especially under the Corporate Sustainability Reporting Directive (CSRD) and other transparency frameworks.

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The challenge: narrow scope and delayed entry into force

One of the major changes proposed by the Omnibus is the drastic reduction in the number of companies that must report under the CSRD regulations. Initially affecting more than 50,000 companies, it now applies to approximately 7,000 companies, which represents a reduction of more than 80% in the scope of the regulation. The main change is that it now only applies to companies with more than 1,000 employees and 50 million euros in turnover.

This leaves a huge gap, since more than 95% of the business fabric is made up of companies with less than 1,000 employees. This will create a new scenario of complexity for large companies that will find it more difficult to obtain sustainability data from their suppliers (mostly SMEs) that will not be obliged to report under the CSRD.

Another key element has been the approval of the Stop-the-Clock Directive (2025/794/EU) on April 14 by the European Council as part of the Omnibus package, which aims to delay by two years the application of the reporting requirements set out by the CSRD. As a result, large companies that were due to report in 2026 (for the 2025 financial year) will have to report in 2028 (for the 2027 financial year).

Faced with these challenges, the European Commission (EC) recommends that SMEs report under the Voluntary Sustainability Reporting Standard for Unlisted SMEs (VSME) developed by EFRAG (pending publication of the EC Delegated Act). This report enables SMEs to provide sustainability information required by their business partners - large companies, banks and investors. This and other key aspects will be analyzed in greater depth in our next whitepaper: "Omnibus, what are the new rules of the game for sustainability reporting?"

Timeliness: efficiency, comparability and strategic value

However, the Omnibus package also opens up new opportunities. For example, it opens the door to a new era of intelligent and competitive reporting. Companies that are able to adapt quickly can benefit from several levers:

  • Reduction of the administrative burden by eliminating duplication in the delivery of reports to different entities.
  • Improved comparability and access to benchmarking, as data are available in common and reusable formats.
  • Greater transparency with investors, clients and regulators, strengthening reputation and trust.
  • Boosting internal digitalization, by forcing the integration of systems and working with data in a more agile way.
  • And most importantly, turn reporting into a management tool, not just a compliance tool.

As is often the case in times of change, those who lead this transition will not necessarily be those with the most resources, but those who anticipate and better connect their stakeholders, value chains and sustainability narratives with the new regulatory and technological requirements.

The Omnibus package is both a technical challenge and a strategic opportunity. Its success will depend on how this simplification process is finalized, as the next step is the delivery of the amendments to the ESRS standards under which the CSRD is reported, a task assigned to ERFRAG with a deadline of October this year, which will then be evaluated and approved by the European Commission.

In a context where data is gold and sustainability is no longer optional, simplifying is not trivializing, it is doing more with less, and doing it better. The key lies in companies not taking on these changes as just another obligation, but as a lever for value creation, simplification, competitiveness and intelligent transparency.

If you are interested in learning more about how the Omnibus package is redefining the reporting landscape in Europe, we have prepared an exclusive white paper with a clear, strategic and practical analysis of all the changes. A must-have guide to help you anticipate, make informed decisions and transform compliance into competitive advantage. Download it here and take your sustainability strategy to the next level.

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Smart tourism: how technology is redefining the customer experience

The tourism sector is undergoing a profound transformation thanks to new technologies. Artificial intelligence (AI), the Internet of Things (IoT), automation and digital platforms are redefining the way hotels and other tourism establishments interact with their customers. This change is not only optimizing internal operations, but also enhancing the guest experience in innovative ways.

In an increasingly competitive marketplace, where customers are looking for more personalized, efficient and sustainable experiences, smart tourism technologies are presenting themselves as a strategic advantage. Below, we explore how these technologies are changing the industry and improving the customer experience.

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Personalización gracias a la inteligencia artificial

The tourism sector is undergoing a profound transformation thanks to new technologies. Artificial intelligence (AI), the Internet of Things (IoT), automation and digital platforms are redefining the way hotels and other tourism establishments interact with their customers. This change is not only optimizing internal operations, but also enhancing the guest experience in innovative ways.

In an increasingly competitive marketplace, where customers are looking for more personalized, efficient and sustainable experiences, smart technologies are presenting themselves as a strategic advantage. Below, we explore how these technologies are changing the industry and improving the customer experience.

In addition, personalized recommendations for activities, restaurants or services within the hotel are becoming increasingly common. Using data from previous preferences, hotels can offer precise suggestions that enhance the overall customer experience, making it more individual and relevant.

Automation for a more agile service

Automation in the travel industry has been key to improving operational efficiency and reducing wait times at guest touch points. From the time of booking to check-out, automated systems are improving the fluidity of the process, which not only optimizes internal operations, but also enhances the customer experience.

Automated check-in and check-out allow guests to perform these tasks without direct interaction with staff, reducing lines and improving the speed of the process. In addition, mobile apps and self-service kiosks allow guests to manage their stay at their own pace, from selecting amenities to handling payments.

Customer service automation has also increased with the use of chatbots and virtual assistants that answer frequently asked questions in real time. These assistants are available 24 hours a day and allow guests to resolve doubts or manage requests without the need for direct human intervention.

Customer experience at the core

Smart tourism is not just about installing technology, but about rethinking the customer experience in a holistic way. The implementation of AI and other technological solutions should always aim to improve the quality of service and make the guest feel valued.

The ability of digital platforms to predict customer needs and deliver personalized experiences is what really makes the difference. In addition, the integration of instant feedback during the stay allows establishments to adjust and correct any potential drawbacks quickly, before the customer notices.

Technologies such as virtual assistants or mobile devices improve the constant interaction between guests and the hotel, making services more accessible and personalized. Combining agile service with personalized offers improves overall customer satisfaction, which can translate into increased loyalty.

Conclusion

Technology is redefining the tourism sector at an accelerating pace. Artificial intelligence, automation and smart sustainability are enabling establishments to deliver personalized, efficient and responsible experiences, giving them a competitive edge in an increasingly demanding market.

Technology platforms such as those developed by Qaleon are setting the standard for a new era in the digital transformation of the tourism sector, where technology not only improves operational efficiency, but also enriches the customer experience at every stage of their trip. That's why we have developed SineQia® an innovative 360 platform that provides real-time tracking of key KPIs and metrics related to business sustainability in different industries such as tourism.

With SineQia® you can make informed decisions based on accurate data, optimize your processes and meet sustainability goals efficiently and transparently.

How artificial intelligence is revolutionizing the art world

Artificial intelligence (AI) is a revolution in almost all areas of our lives. The world of art is not far behind. Thanks to the innovative techniques provided by this technology, we can discover, in a very detailed way, the secrets hidden in ancient works of art.

Virtual Reality Augmented Reality

Image analysis and digital restoration.

Thanks to the algorithms used in artificial intelligence, researchers can scan and study works of art without damaging them. Another very interesting function for the art world is to be able to restore them digitally. This technology is also capable of restoring lost colors, removing layers of aged varnish and reconstructing damaged fragments. Artificial intelligence is able to show us how the works of art were in their origin.

In addition, thanks to the learning algorithms, they are also able to identify painting patterns and brushstrokes in a highly optimized way. In this sense, it helps to discover unknown artists' styles or to date painting techniques.

3D Surveying

Today, thanks to 3D scanning, using light and color, it is possible to identify the most subtle reliefs of a work of art.

Once the 3D map is made, it is the artificial intelligence that is in charge of examining and buying the different elevations of the artwork. This technology is capable of analyzing details as minute as the thickness of a brush hair.

This technology is not only useful for authenticating paintings or recognizing authors. Artificial intelligence allows us to go further by determining which parts of a work were made by a specific painter. Thanks to this innovative technique, some paintings that were previously attributed to one artist are now recognized as part of that artist's school.

Infrared or X-ray spectroscopy

This revolutionary technique, with the help of artificial intelligence, allows us to know the art hidden under layers of paint. In many cases it was very common for artists to reuse canvases to create new works of art. Discovering these hidden works of art allows researchers to learn more about the artist. The first sketches, the original idea and analyzing the evolution it has had in painting is a very interesting field of study. Thanks to technological advances we can discover and learn more about artists and their cultural legacy.

Counterfeit detection and cultural connections

Artificial intelligence plays a key role in the fight against counterfeiting. Thanks to the use of image and pattern matching algorithms, AI systems can analyze such decisive elements as the chemical composition of the paint or the style of the brushstroke.

This same algorithm, in addition to recognizing forgeries, is also able to relate images to historical and geographical data. This application allows us to discover and better understand the relationships between different periods and regions to better understand not only the artist, but also his context.

Conclusion

Artificial intelligence can also play a key role in the study and preservation of art. With its ability to analyze vast amounts of data and unravel invisible patterns, AI is revealing hidden masterpieces, helping to restore the past in a more accurate and detailed way. Thus, not only recovering pieces of artistic value, but also enriching the historical and cultural narratives that connect us to our heritage.

 At Qaleonwe are committed to technological progress in order to revolutionize the industry through sustainability. That is why we have developed SineQia® an innovative 360 platform that provides real-time tracking of key KPIs and metrics related to business sustainability.

With SineQia® you can make informed decisions based on accurate data, optimize your processes and meet sustainability goals efficiently and transparently.

Augmented or virtual reality? Discover the technologies of the future

In a fully digitized society, the boundaries between the digital world and the physical world are increasingly blurred. It is in this context that Augmented Reality (AR) and Virtual Reality (VR) come into play. Two disruptive technologies that are increasingly evolving into a more technological reality. The main characteristic of both AR and VR is to transform the way we interact with the world around us. Their applications range from entertainment to science. Both applications are a present, but above all they are a future, so it is important to differentiate them in order to get the most out of them.

Virtual Reality Augmented Reality

What is Augmented Reality (AR)?

According to the University on the Internet (UNIR), "augmented reality brings the digital world closer to the real world, allowing virtual elements to be organically integrated into the space in which the user interacts."

This technology integrates digital elements such as images, sounds or texts in the real world using devices such as smartphones or tablets. Thanks to Augmented Reality, the user benefits from virtual elements always in relation to the physical environment in which they are located.

Precisely one of the main advantages offered by this technology is the interaction with the real world. In this way the user is not isolated from his environment, allowing a smooth integration with the physical environment. Accessibility is another significant advantage, since no complex equipment is needed to enjoy it.

What is Virtual Reality (VR)?

According to the University on the Internet (UNIR) "Virtual reality immerses a person in a simulated space in which they can interact, or move around, through the use of technological devices."

Unlike AR, VR does not take into account the physical environment, immersing the user in a completely virtual world. It requires specific devices such as helmets or VR glasses. Despite being commonly known for video games, its applications go far beyond. Today, simulations are used in medicine, education and even military training.

The main advantage is the total immersion it provides. This allows us to create and experience very specific situations that would otherwise be very difficult and even dangerous.

The future of AR and VR

Both Augmented Reality and Virtual Reality are technologies that are constantly evolving. While AR will transform the way we interact with the world, VR will allow us to create increasingly advanced simulations. Moreover, everything points to the fact that as technological advances are created, both technologies will complement each other, creating mixed realities that will bring us new functionalities.

At Qaleonwe are committed to technological progress in order to achieve a more sustainable and cleaner future. For this reason, we have developed SineQia® an innovative 360 platform that provides real-time tracking of key KPIs and metrics related to business sustainability.

With SineQia® you can make informed decisions based on accurate data, optimize your processes and meet sustainability goals efficiently and transparently.

How nuclear fusion could be the key to an emission-free world in the future

In a world where we are already experiencing the consequences of global warming, the search for alternative energies to reduce greenhouse gas emissions is urgent. Thanks to technological advances and artificial intelligence, the energy scenario is being revolutionized. We are currently facing very ambitious projects that promise to change the current scenario. One of these major projects is nuclear fusion, a potentially key energy for a carbon-free world.

qaleon nuclear fusion

What is nuclear fusion?

The Nuclear Safety Council (CSN) explains that it is a nuclear reaction in which two nuclei of light atoms join to form another heavier nucleus. During this process a large amount of energy is released, which we perceive as light and heat, just as it occurs in the sun. However, it is a very complex process that needs a lot of control and is still in experimental stages.

Why does it present a more sustainable future?

First, it is a clean energy source that does not produce hazardous radioactive waste in the long term. It also does not emit large quantities of greenhouse gases, thus significantly reducing greenhouse gas pollution.

Another advantage is that the main component for fusion is hydrogen, which is found in abundance in water and in nature. This is a great advantage over fossil fuels, which are limited and running out.

Is the process of nuclear fusion safe?

Unlike nuclear fission, a process currently carried out in nuclear power plants, nuclear fusion does not involve major risks. Nuclear fusion experts explain that this reaction can only be carried out under such extreme conditions that an uncontrolled chain reaction is impossible. They also claim that fusion could be interrupted in a matter of seconds.

Advances in Spanish territory.

There are many nuclear fusion projects in the world, both experimental and applied research. One of the most important and which has recently made significant progress is located in Spain.

The University of Seville is working on a project of great international interest: the SMART tokamak. It is a state-of-the-art experimental fusion device that, according to the university itself, is a spherical tokamak unique in the world. Thanks to it, we are closer to nuclear fusion since it has managed to generate plasma at millions of degrees during a record time. A breakthrough that is a milestone on the road to developing the most compact fusion device possible.

Conclusion

Nuclear fusion has been a technical challenge for years. However, thanks to technical advances and the acceleration brought about by revolutionary technologies such as artificial intelligence, we have taken major steps forward. Although much remains to be done, we can say that we will be closer to a cleaner and more sustainable future.

At Qaleonwe are committed to technological progress in order to achieve a more sustainable and cleaner future. For this reason, we have developed SineQia® an innovative 360 platform that provides real-time tracking of key KPIs and metrics related to business sustainability.

With SineQia® you can make informed decisions based on accurate data, optimize your processes and meet sustainability goals efficiently and transparently.