7 trends in the recruitment process


7 trends in the recruitment process


Recruiting for most companies takes a lot of time, energy and resources to sort through applications, set up interviews and ultimately choose the most qualified person for the job. We tell you 7 trends in the recruitment process.

Every year new innovative recruitment trends emerge that employers will have to implement to attract and hire the best talent with the least cost and time.

  1. Recruitment marketing

Recruitment marketing is the process of nurturing and attracting talented individuals to our company using specific methods and tactics. Recruitment marketing is a discipline that has been introduced as a consequence of the current labour market situation. Its main objective is to follow the latest market trends and offer solutions to the companies that best meet these new challenges. Companies that first adopt these new recruitment practices will be more likely to attract talent.

Inbound Recruiting is a recruitment marketing strategy to proactively and continuously attract candidates. Its main objective is to attract, convert and entice candidates to choose our company over others.

  1. Employer branding

Employer brand refers to the reputation and popularity of an organisation as an employer and its value proposition to employees. It is essential to build a strong and attractive employer brand. According to several studies, job applicants analyse a company's reputation and brand before applying. Companies with a poor reputation not only struggle to attract candidates, but also to retain their employees.

  1. Candidate experience

It is based on the feelings, behaviors and attitudes that candidates experience during the entire recruitment process, from search and selection to interviews, hiring and, finally, onboarding. Candidates who have had a positive experience in your recruitment process are more likely to accept your job offer, reapply in the future and recommend our company to other candidates. These reviews are often collected on Indeed.

  1. Talent pool

Talent pool refers to the place or database where recruiters and HR managers keep their best candidates. Whenever a company has a job opening, it has a pool of talent at its disposal from which it can choose the best fit. Many recruiters have already embraced this hiring trend and have begun to build a database of high-quality candidates for current and future needs.

  1. Recruitment automation tools

Recruitment automation tools are software that use new technologies to automate the recruitment process. The new trend is software that offers tools that integrate ATS solutions and marketing tools under one platform. These tools offer help in finding, attracting, engaging and converting candidates into applicants. They also streamline, simplify and automate the recruitment process, making it faster and more efficient. Organisations that have so far been too slow to incorporate automation into their recruitment systems. They risk losing the best candidates to their more advanced competitors.

  1. Data-driven recruitment and HR analytics

Data-driven recruiting and HR analytics are recruiting methods in which planning and decision making are based on data. Data acquired through HR technology, such as applicant tracking systems and recruitment marketing platforms. The use of data-driven metrics gives an objective picture of which parts of the hiring strategy used are working well and which can be improved. It also reduces time and cost and increases the quality of the hire.


Recruiters need to be aware of current trends to find the best way to spot the talent their organisation needs. Thanks to various tools, the time and effort in the recruitment process is potentially reduced.

  7. Active selection

Finally, this recruitment process is one of the most commonly used in some fields such as computer and software engineers, as candidates are usually passive job seekers. In other words, they are not looking for a job and it is the companies that have to apply active selection techniques to find employees in the world. The most commonly used tool to search for this type of passive candidates is Linkedin. Potential candidates for organisations can be found on the social network with more than 750 million users.

In addition, another tool for human resources recruiters is to use portals where candidates register, such as professional schools, universities and business schools, among others. These centres provide companies with candidates directly after they have been requested by the company in a first step.


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