The digital transformation of business
The digital transformation of business
Digital transformation is an inevitable step for today's enterprises, given the considerable evolution of information and communication technologies and their impact. Today, this digitisation of the enterprise is a real major challenge for the performance and sustainability of companies. Here is the essential thing to know.
The digital transformation of companies is the action of adopting and adapting all digital and mental means to achieve strategic objectives. This digitalization has positive effects on the improvement of the services offered by companies, changes based on a better treatment of customer needs.
Digital transformation is changing the functioning and missions of each individual within the company. Its main objective is to increase the company's productivity by simplifying access to data, thus enabling a better approach to customer and employee relations.
Benefits of the digital transformation of companies
Most of the companies are turning towards the digitalization process nowadays due to its benefits and the situations of the last few years according to KPMG. While some companies are able to convert goods and services digitally, others are still drowning in the challenges of the implementation process.
1. Provide a better customer experience
Advances in technology have increased the way businesses interact with their customers. As a result, it helps companies provide a better and more consistent experience in meeting customer needs. Today, part of creating a satisfactory customer experience is speed. Therefore, a company that embraces digital transformation has the opportunity to engage and serve its customers quickly.
2. Improves employee skill sets
As companies continue to adopt new technologies, employees will need to upgrade their skills to be able to adapt to the changing technological environment. Increasing the skills of the company's employees creates agility and better communication between all departments of the company. In addition, the quality of work is constantly improved.
3. Promotes digital culture
Having a digitised business environment increases productivity and allows employees to easily adapt to any technological changes within the company. Digital culture develops employees' creativity and drives innovation. In relation to skills enhancement, a digital environment fosters continuous learning among employees and keeps them motivated at all times.
4. Improves data collection and analysis
Another business benefit of digital transformation is online data collection. With data analytics tools available, it becomes easier to monitor, collect and analyse customer data to make informed decisions. The process of data collection and analysis has opened up new opportunities for businesses as it helps to improve business strategy by gaining a better understanding of consumer habits.
5. It makes the business more profitable
Digital transformation, in many cases, positively affects other aspects of the business. If the digital transformation process is implemented efficiently, the chances of increasing revenues are very high. Therefore, improving customer experience and engagement fosters customer loyalty. In addition, digital transformation opens the door to new sales channels and markets.
6. La transformación digital favorece la competitividad
With today's world of digitalisation and the continuous transformation of the business environment, competition will continue to grow. Therefore, transforming the company to an online environment makes us more competitive.
The market is changing radically, which is reflected in new habits, needs, desires, forms of communication and consumption. Digitalization allows companies to improve their performance, increase their productivity and access new markets. It's time to be #BeDigital. From Qaleon we can boost your project through our digital transformation service. Learn more about these services here!.