7 most common User Experience mistakes and tips to fix them

errores más comunes en Experiencia de Usuario

7 most common User Experience mistakes and tips to fix them

errores más comunes en Experiencia de Usuario

La experiencia de usuario (UX) es la impresión general que recibe un usuario durante la interacción con un producto (sitio web, aplicación, etc.). El objetivo principal de la UX es ayudar a los usuarios a satisfacer sus necesidades lo antes posible. La experiencia del usuario se basa en un componente de la interfaz de usuario, pero no se limita a él. En ella influyen la velocidad de carga de recursos, la navegación y la facilidad de uso de la interfaz, lo que se denomina usabilidad. Es en estos puntos en los que hay mas errores de la experiencia de usuario.

Despite the importance of user experience for any digital medium, a number of mistakes are often made that can cause the user to have a negative perception of a service, product or device:

1. Content placement errors

The location of the content on the site can play a trick on you. The problem is that the published content is difficult to access and the average user cannot quickly find the information they need.

How to fix it: try the heat map on your website. Try to improve the content and find design errors.

2. Categories that confuse visitors

El visitante quiere obtener información específica o conocer los detalles del servicio. Si la navegación en el sitio no está configurada de la mejor manera, esto puede convertirse en un error de UX. Tras un intento fallido de encontrar el contenido necesario, el cliente potencial abandonará tu sitio web, por lo que todos los diseños de la página principal del sitio deben ser intuitivos y sencillos.

How to fix errors: Use QeKiero para aumentar la tasa de conversión y las ventas.

3. Categories that confuse visitors

The published content is not complete, if this happens you can alienate users and it becomes a UX error. For a customer to decide to ask for a service or read all the information you provide, it must be in one place, without bothering the user.

How to fix the errors: Test the web page. Look for UX design errors.

4. Covert integration with payment systems

Such a situation can deprive you of most of your target audience because, noticing something like this on the site, the buyer will perceive that it is not a secure site and there will be a loss of trust. Therefore, the appearance of such a UX error can have a negative effect on your website.

How to fix bugs: Log user sessions to see interaction with website elements.

5. Microsites and problems with their use

Developers often use microsites linked to the main site to provide maximum convenience to users looking for specific content. However, a mistake in UX is that the user cannot return to the main area in an agile and intuitive way.

How to fix errors: Set a pop-up window to collect contacts. Help users return to your website.

6. Quality of the search on the site

One of the most popular and, at the same time, weakest functions of a site is the search on its pages. Unfortunately, this function often works incorrectly and the information displayed has little to do with reality, forcing the user to leave the site and look for other sites that do provide what they are looking for.

How to fix errors: Audit the website using heat maps and optimize internal links and improve content.

7. Filtros y errores relacionados en la experiencia de usuario

The main function of filters is to improve the usability of the site. Unfortunately, UX errors with filters are most common. Filters are useful for the user, but incorrect settings and attempts to please everyone at once can lead to the fact that the filter, instead of improving, starts to affect negatively.

How to fix errors: Helps to analyze the sequence of clicks on a web page. We recommend our Qalify tool for consumer behavior analysis.

La experiencia del usuario requiere una atención constante y una mejora continua. Ten siempre en cuenta los intereses de tu público objetivo y diseña el sitio web para que sea lo más cómodo posible para los consumidores. Es uno de los empleos más demandados en esta era digital con la explosión de webs que hay en el mundo. 

Desde Qaleon te recomendamos conocer Empleable para conocer los mejores cursos personalizado para ti en temas de UX/UI.